Monday, February 15, 2010

Company Spotlight: Sprite And Their Spark - Paging Captain Obvious.

I have to say, I'm a little nervous about the Sprite Spark program launching in March.  No doubt they researched, spent good money, and tried really hard to make an amazing integrated social plan.  At the end of all of this research they have determined that "fresh ideas and experiences are important social currency for teens"  to which I wonder if the person who delivered this expensive bit of news was dressed in a Captain Obvious costume.
What Sprite has cooked up is "Innovative TV commercials, an online interactive music mixer featuring content from GRAMMY(R) nominee Drake and a digital film mixer will inspire and enable teens to spark fresh thinking and display their originality. "  No doubt this campaign will garner plenty of interest and buzz but is it really innovative? From the previous advertising that Sprite had, it looked like they were going the route of avant garde like Skittles which I think would have been a better direction.  Here's the new spot, what do you think? 

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1 Comments:

Blogger Royce said...

The Drake ad seems like a really standard endorsement commercial to me... why would they consider it something special?

February 16, 2010 at 11:52 AM  

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